Siggi’s Kids Yogurt Creative Brief

In my Introduction to Advertising course, I worked with a team to develop a media plan and creative brief for Siggi’s Icelandic Yogurt. This goal was to create awareness and increase sales of Siggi’s Kid’s Pouches amongst consumers. This was achieved by targeting parents through various magazines, websites, and flier advertisements. Through this, I learned how to research and put together a creative brief and media plan and target different demographics and psychographics.